Yan and sengupta (2011) examined the effects of price, attractiveness, and consumer on the perceived tastiness and expensiveness of a dish of fried rice. the study was a 2 × 2 × 2 design that varied price (inexpensive or expensive), picture (attractive or unattractive), and consumer (self or classmate) in a between-subjects design. how many cells are there in this study?
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Yan and sengupta (2011) examined the effects of price, attractiveness, and consumer on the perceived...
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