When its sales were declining, canadian airline conducted a marketing survey to understand the expectations of the business traveler, its target market. it learned business travelers resent they are bosses in their own offices but are totally controlled by the airlines when they travel. canadian airline instituted gate-side business centers, shower facilities and massage chairs as well as continuous "power to the seat" for those who want to work on their laptops. by listening to its business travelers and providing the services they want, canadian airline's sales started increasing. what service recovery strategy did canadian airline use?

Match the terms with their correct definition. terms: 1. accounts receivable 2. other receivables 3 debtor 4. notes receivable 5. maturity date 6. creditor definitions: a. the party to a credit transaction who takes on an obligation/payable. b. the party who receives a receivable and will collect cash in the future. c. a written promise to pay a specified amount of money at a particular future date. d. the date when the note receivable is due. e. a miscellaneous category that includes any other type of receivable where there is a right to receive cash in the future. f. the right to receive cash in the future from customers for goods sold or for services performed.