In the study of consumer behavior, involvement refers to a. the external influences that affect a consumer’s purchase. b. the personal, social, and economic significance of the purchase to the consumer. c. the level of difficulty involved in making a purchase. d. the total number of people involved in the actual exchange process. e. the time, energy, and personal investment that will be required to use a product.

the personal, social, and economic significance of the purchase to the consumer

Explanation:

The involvement in consumer behavior refers to the personal reasons and approaches of a client when is in the market. Ir refers to the client's personal opinion and feelings that affect the opinion about different products. In this way the client will buy the product that makes him feels more involved with.

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the correct answer is b.)