When andrea is presenting the new line of johnson and johnson products to her clients at cvs, she learns that they are apprehensive about buying more band-aid products from j & j due to the decline in band-aid brand sales within the last year. andrea responds to their concerns by presenting them with the newest form of band-aid, band-aid liquid, and proceeds to show them information about the dramatic increase in band-aid sales in their test market. andrea's presentation is consistent with the orientation. formula selling; sales formula selling; marketing adaptive selling; production adaptive selling; sales adaptive selling; marketing