Nirvana chip designs has finished designing its next generation of chips, the xj5000 series and is getting ready to start production. as the analyst on the project, you are required to prepare pro forma free cash flows. which of the following are relevant to your analysis? a. design costs for the chips. b. potential lost sales of the xj4000 chips. c. proportional cost of the corporate jet lease. d. start-up investment in raw materials. e. upgrades to the chip fabrication facility required if the chip is produced. f. market research done to guide the development of the new chip. g. market value of land and buildings where new chip will be produced.

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum. should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?