Business, 05.02.2020 10:58, thomasmurphy200
Scenario you are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. you can get into position 1 by paying $2.50 per click. in position 1, you expect a click-through rate of 1.5%. in position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. the conversion rate once someone clicks is 10% in all 3 positions. our total profit per order—before search costs—is $30. our goal is to maximize absolute $ profit. questions a) what is the cost per order in position 2? b) what is the cost per order in position 1? c) which of the 3 positions do you want to be in? d) at what click through rate in position 1 are you indifferent between positions 1 and 2? e) what is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?
Answers: 1
Business, 21.06.2019 23:30, khohenfeld0
Actual usage for the year by the marketing department was 70,000 copies and by the operations department was 330,000 copies. if a dual-rate cost-allocation method is used, what amount of copying facility costs will be budgeted for the operations department?
Answers: 2
Business, 22.06.2019 04:50, toyaluv2013
Steffi is reviewing various licenses and their uses. match the licenses to their respective uses. you are eligible to work within the state. you are eligible to sell limited investment securities. you are eligible to sell fixed income investment products. your compensation is fee based. section 6 section 7 section 63 section 65
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Business, 22.06.2019 07:30, mdndndndj7365
Which of the following best describes why you need to establish goals for your program?
Answers: 3
Business, 22.06.2019 20:00, moneykingmarco079
What part of the rational model of decision-making does the former business executive “elliott” have a problem completing?
Answers: 2
Scenario you are currently in position 2 of a paid search term, the click-through rate is 1%, and th...
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