Business, 06.07.2019 05:10, lorenaandreahjimenez

Asupermarket places its store brand of blackberry jam priced at $5 per jar in the fruit preserves aisle, alongside the jam jars of a better known brand—whose products are priced at $8 apiece. store managers reason that customers are more likely to choose the store brand instead of the better-known brand when they realize the price difference. what price adjustment strategy is evident in the supermarket's reasoning?

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Asupermarket places its store brand of blackberry jam priced at $5 per jar in the fruit preserves ai...