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Glow pets, from the makers of pillow pets, are a light-up pillow product designed for young children. the pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. the company aired ads on various tv programs showing children being comforted and sleeping restfully with a glow pet, making parents and kids alike desire such a situation. the content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?
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Answers: 2
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