Business
Business, 25.06.2019 03:00, makhaylabilbrey298

The product that the consumer ultimately decides to purchase is influenced by two? stages: the purchase? and the purchase?

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Business, 29.09.2019 08:50, whitenose
1.marketing strategies should be targeted to which of the following adopter classes -innovators -innovators and early adopters -innovators, early adopters, and early majority -innovators, early adopters, early majority 2. a consumer has chosen the model of mp3 player that he intends to purchase. on his way to the store, he has a conversation with his sister about the mp3 player he is going to buy. she expresses her opinion about the mp3 players.the factor that could come between the consumer's intention to buy an mp3 player and his ultimate purchase decision is directly related to intention to buy an mp3 player and his ultimate purchase decision is directly relates to -the consumer's evaluation process for mp3 players -unexpected situational factors surrounding the consumer's decision -additional consumer research on mp3 player - another's attitude toward the chosen product 3. successful marketing -focuses solely on selling more products - continues long after the product is purchased -includes preproduction through selling the product -ends once the product is sold to consumers dissonance refers to buyer discomfort caused by post-purchase conflict -cognitive -situational -product purchase 5. benjamin bought a used car and wants to change the seat covers. what is this an example of -information search -product choice -problem recognition - evaluation of alternatives 6. when considering costumer satisfaction, the relationship between the consumer's an the product's is important -information: actual features alternatives: price -attitude: performance -expectations: perceived performance 7.your friend sam is always in the know about new gadgets coming out. he always has the latest and greatest cell phone. which of the following types of adopters best describes sam? -early adopter -innovator -early-majority -laggard 8.the product that the consumer ultimately decides to purchase is influenced by teo stages; the purchase and the -intention; decision -situation; behavior -information; price -evaluation; alternative 9. what are the six stages of the product adoption process? 10. what influences consumer purchasing behaviors?
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