Business, 25.06.2019 08:00, daniellecraig77
Leaf's paper company is planning to launch a new notebook product that is water resistant. the company wants to sell 30,000,000 of the new notebooks next year and wants to know what trial rate is required to achieve this goal. the market research group has forecast an awareness rate of 76% and an acv% of 56%. of those that try the product by purchasing 1 notebook, 23% will repurchase 5 notebooks per year. there are 190,000,000 notebook consumers in the target market. total fixed costs to leaf paper company to manufacture this new notebook are $12,000,000, with variable costs of $2.89 per notebook. if leaf is able to sell their new notebooks for $4.00, what is the break-even volume?
Answers: 2
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