your company is a direct competitor of netflix, the online, movie-streaming service that allows viewers to select a movie for viewing online whenever they want it. you noticed that not all of netflix’s movies are available for online viewing immediately. for many of their movies, the user has to request a dvd be mailed to them. your company intends to exploit this situation by making more movies available for immediate online viewing by users. which of the following e-marketing capabilities most closely describes what your company is doing to exploit this opportunity? (a) global reach (b) personalization (c) right-­time marketing (d) interactive marketing (e) integrated marketing

Suppose the real risk-free rate and inflation rate are expected to remain at their current levels throughout the foreseeable future. consider all factors that affect the yield curve. then identify which of the following shapes that the u. s. treasury yield curve can take. check all that apply.

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.

Activity-based costing (abc) is not truly a cost collection mechanism as much as it is an inventory valuation method. the main purpose for implementing an activity-based cost system is to try to overcome some of the cost distortions that occur in traditional costing from product differences when there are variations in size and complexity. however, one of the disadvantages of utilizing abc is that the additional information gathering necessary to implement costing with that level of detail might be beyond the reach of some companies with resource or financial constraints. with this in mind, what kinds of industries or companies do you think would benefit most from using activity-based costing and why? in designing or modifying an accounting system to capture appropriate costs for abc, what considerations do you think would need to be made?