The smartphone market has been dominated by apple, but recently the droid has been able to leverage google's information services into market gains, while blackberry, known for its secure business-oriented network, has attempted to become more attractive with a "friendlier" interface. at the same time, a number of less capable fringe firms are emerging. suppose an economist analyzes this industry as follows: economist: each firm brings its own distinct capabilities to its product design, with each product design appealing to a different segment of the market. apple is known for the aesthetics of its products; google is known for its ability to manage information effectively; and blackberry is known for its more secure data network. each of these distinct capabilities is likely to be sustainable for some time and will be a source of competitive advantage for each. fringe firms, on the other hand, do not appear to be able to replicate these capabilities; thus, they are more homogeneous and more likely to compete on price true or false: this analysis is consistent with the industrial organization (io) view. true false