Sarah goes through the newspaper looking for coupons to reduce her living expenses. her roommate paige doesn't read newspapers, let alone look through them for coupons. but paige filled out a form from inside a cereal box entering her in a drawing for free exercise equipment. what kind of sales promotion reached paige?

Sweepstakes.

Explanation:

Sweepstakes is a form of lottery-based competition where entrants can receive a prize when winning. It can either ask the consumer to buy a product to enter, or not. It is a type of marketing promotion. From the scenario it is clear that Paige can win free exercise equipment by entering a sweepstakes competition held by the cereal company.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.