Which of the following is an example of a psychological pricing strategy? a. promotional pricing b. odd pricing c. product line pricing d. unit pricing select the best answer from the choices provided a b c d

Correct Answer is B, Odd Pricing.

Explanation:

Odd pricing is an example of Psychological Pricing Strategy.

Companies often use the psychological pricing strategy to attract customers. They use odd prices, near to the even ones to psychologically attract the customers. For example, Price of a shoe can be fixed at $79.99, which is near to $80. So customers psychologically feel comfortable while purchasing at $79.99 instead of $80.

answer; erp systems;

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;