In selecting a target market for a banks checking accounts, the banks marketers should consider the banks strengths, who would get the most value from those strengths, and
a- the cost of reaching different segments
b- the roles in the banks buying center
c- whether to enter new markets or develop new products
d- the lifestyle me of the banks employees

Yes the answer is A.

The two most important aspects of target marketing is identifying people who would most likely buy your product, but that has to be offset by how much it would cost to reach those people effectively.

the cost of reaching different segments

Explanation:

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c

explanation:

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