Rianne has to choose between returning to graduate school to pursue her love of philosophy or going to work for a bank in town. although she does not enjoy banking, she knows that she will receive a good salary and benefits there. if rianne decides to take the position at the bank, she is exhibiting motivation.

Leading guitar string producer wound up inc. has enjoyed a competitive advantage based on its proprietary coating that gives its strings a clearer sound and longer lifespan than uncoated strings. one of wound up's competitors, however, has recently developed a similar coating using less expensive ingredients, which allows it to charge a lower price than wound up for similar-quality strings. wound up's competitive advantage is in danger due to a. a lack of perceived value b. a lack of organization c. direct imitation and substitution d. resource immobility