Miguel owns a bicycle-based courier service named speed2u. the brand's focus is on fast delivery within 15 minutes from anywhere in the city or delivery is free, which is unique to his company. a customer asks one of his bicycle couriers why she should choose speed2u over the other companies in the city. the employee responds that all of the courier services are the same. where did miguel fail in developing his brand?

Copan italia is a distributor of laboratory products and manufacturer of laboratory commodities, including transfer pipettes and flexible hematology cups used on a variety of automatic instruments to count blood corpuscle elements. copan's says that the company's business is to continually work to improve the quality of the collection and preservation of the microbiological sample in the "pre-analytical phase," as the demand for better protection of the specimen is growing day by day.