When targeting customers of the consumer population to market a product, what type of segmentation information would be most ? a. type of organization b. demographic infomation c. role in buying center d. industry information

Why should managers invest any excess cash

When patey pontoons issued 4% bonds on january 1, 2018, with a face amount of $660,000, the market yield for bonds of similar risk and maturity was 5%. the bonds mature december 31, 2021 (4 years). interest is paid semiannually on june 30 and december 31?

Braden’s ice cream shop is losing business. he knows that customers are no longer choosing his product because a competing product has become less expensive, yet he has refused to lower his prices. what has happened to braden’s business?