Anumber of positioning strategies might be employed in developing a promotional program. david aaker and j. gary shansby discuss six such strategies: positioning by product attributes, price/quality, use, product class, users, and competitor. concept review: positioning has been defined as "the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition." the position of the product or service is the image that comes to mind and the attributes consumers perceive as related to it. match the various positioning strategies ( positioning by product attributes, price/quality, use, product class, users, and competitor) with the examples of brands using those positioning strategies. choices: freshfruits market, pax anti-itch shampoo, cozy city diner, kitchensplendor range, toys & more, cleanwell vacuum