Technician who is responsible for keeping an airport's control tower's electronic equipment in working order has higher than a person wiping down cars in a carwash.

The answer to the blank space in the question is task significance. Task significance is the extent to which a person’s job is perceived as important and has impact on both the company and customers.

Jobs with higher task significance would be perceived as important by both the person doing it and other people around him, including his co-workers and customers.

after cutting wages and benefits in order to increase profit .

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