According to the retail stores start out simply and gradually add fixtures and more embellishments to their stores to increase the attractiveness for customers.

The answer to the blank part of the statement is wheel of retailing.

The concept, which is proposed by Philip Kotler, states that in the beginning, most businesses operates on a low cost, low price, and low margins model but as sales increase, they will shift to a high cost, high revenue model. This is why it is called a wheel, because the overview of the process looks that way.

answerthe above statement is false;