Kelly is the head of marketing for a nonprofit agency that supports the arts. she just received the go-ahead from her board of directors to conduct the agency's first-ever advertising campaign. her first step will be to create the advertisements. determine the advertising budget. set the advertising objectives. evaluate and select the media. identify the target audience.

The first step Kelly needs to carry on is to Identify ther target audience.

Explanation:

The reason Kelly needs to identify her target audience is that by doing it she will know the language she needs to use to communicate her idea. How she is going to approach them and present them the topic in the most common way they have to understand, feel interested, and generate a positive impact in their lives by importing that learning.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

answer; bootstrapping is your answer;