Apurse company's ads feature the cast of a popular reality show. product sales increase significantly among the fans. from the fans' viewpoint, the cast is a(n) a. social network b. subculture c. opinion leader d. reference group e. membership group

d. Reference group

A reference group refers to a group of people who are used as yardsticks by individuals for their own self assessment. The self assessment is made with respect to attitudes, behaviour, tastes, beliefs, preferences or values.

When the cast of a show appeared in a TV ad feature for purposes, the cast became a reference group for the purse and the fans quickly purchased the purse, resulting in higher sales.

i believe that it is a 45% chance.

none

explanation:

we're are the selections to pick from?