Mika is the marketing research manager for a company that sells skis and other sporting equipment. his company currently has a profitable brand and a good share of the traditional ski market, but would like to enter the "extreme" category of winter sports. mika needs to obtain information about consumer attitudes of the company's current products as well as attitudes of potential customers in the "extreme" consumer market. he does not have constraints on time, but he does have a modest budget for research. mika should probably use to obtain the data about the company's current products, and to obtain information about the extreme consumers' attitudes.
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Mika is the marketing research manager for a company that sells skis and other sporting equipment. h...
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