Which of the following types of promotion is usually the least expensive for a company?
a. personal selling
b. publicity
c. direct marketing
d. advertising

In three to four sentences, explain the effect of a price ceiling on the quantity of a good and who this intervention intends to assist

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?

Why might a business based on a fad be a good idea? question 2 options: fads bring in the most customers. some fads are longer lasting than expected. fads have made some business owners incredibly wealthy. fads can take a business in a new direction.