Afew years ago, toro introduced a small, lightweight snowblower called the snow pup. even though the product worked great, sales failed to meet expectations because consumers perceived the name to mean that the snow pup was a toy or too light to do any serious snow removal. this is how can influence the consumer decision-making process.

This is how "selective distortion" can influence the consumer decision making process.

Selective distortion is a term that alludes to the inclination of individuals to translate data in a way that will bolster what they as of now accept. This concept,along with particular consideration and specific maintenance, makes it difficult for advertisers to get their message across and make great item observation.  

Selective distortion, the perceptual procedure which happens when individuals intuitively endeavor to make new data fit their old thoughts regarding something.

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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