Kenneth, the ceo of dewberry inc., is very particular about establishing and maintaining good interpersonal relations with his employees. he also has high standards for personal excellence and works hard to accomplish his goals. according to mcclelland, this indicates that kenneth has a high need for power and low need for affiliation high need for control and low need for affiliation high need for power and low need for achievement high need for affiliation and high need for achievement low need for power and low need for achievement

According to McClelland, this indicates that Kenneth has a "high need for affiliation and high need for achievement".

David McClelland suggested that a person's particular needs are gained after some time and are molded by one's beneficial encounters. The majority of these requirements can be classed as either achievement, affiliation, or power. A man's motivation and viability in certain activity capacities are affected by these three needs.

People with a high need for achievement look to exceed expectations and consequently have a tendency to keep away from both generally safe and high-hazard circumstances. Those with a high need for affiliation require amicable associations with other individuals and need to feel acknowledged by other individuals.