Kayla smith is engaged in research that seeks to explain inner meanings and motivations associated with customers' purchase of clothing. she records customers' words and observes their interactions as they shop. from her observations, she develops an understanding of what motivates shoppers. what type of research is kayla performing?

What is the relationship among market segmentation, target markts, and consumer profiles?

Differentiate between the trait, behavioral, and results-based performance appraisal systems, providing an example where each would be most applicable.

Johnson company uses the allowance method to account for uncollectible accounts receivable. bad debt expense is established as a percentage of credit sales. for 2018, net credit sales totaled $6,400,000, and the estimated bad debt percentage is 1.40%. the allowance for uncollectible accounts had a credit balance of $61,000 at the beginning of 2018 and $49,500, after adjusting entries, at the end of 2018.required: 1. what is bad debt expense for 2018 as a percent of net credit sales? 2. assume johnson makes no other adjustment of bad debt expense during 2018. determine the amount of accounts receivable written off during 2018.3. if the company uses the direct write-off method, what would bad debt expense be for 2018?