Business

Business, 12.07.2019 12:00, repirce9141

Acompetitive advantage exists when a a. firm matches a core competency to opportunities it has discovered in the marketplace. b. firm does marketing better than its competitors. c. combination of circumstances and timing allow a firm to reach an attractive target market. d. firm observes a fit between the key requirements of a market and its own capabilities. e. firm has a strong marketing plan.

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Business, 24.10.2019 02:50, haileysolis5

It can be said that all marketing and marketing strategies begin with marketing research. there is a strong, positive correlation between the quality of a firm's marketing research and the success of the firm's marketing strategies. poor marketing research leads to poorly executed and poorly performing marketing strategies. on the other hand, quality marketing research facilitates a firm's ability to select the best marketing strategy using the best market tools for a given situation. marketers understand that marketing research is important because: a. it a company to evaluate its sales force's performance. b. it is a viable substitute for a detailed analysis of the opportunities, strengths, weaknesses and threats of an organization. c. it the firm select the appropriate marketing mix. d. it will guarantee the success of the firm's marketing strategies. e. it will ensure that the firm is able to meet the profit expectations of wall street.

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