Is it always worthwhile gathering more information about customer needs and preferences? a. no, a good rule of thumb is not to spend on information more than 2% of what is at stake in the decision. b. yes, the cost of gathering information is always negligible. c. no, the value of additional information must be compared to its additional cost. d. yes, provided that this information is relevant to the firm's decisions. e. yes, gathering more information enables the firm to forecast demand more accurately. reset selection?

At which level will a manager use analytics to make decisions? operational level managerial level strategic level all of the above

Colah company purchased $1.8 million of jackson, inc. 8% bonds at par on july 1, 2018, with interest paid semi-annually. when the bonds were acquired colah decided to elect the fair value option for accounting for its investment. at december 31, 2018, the jackson bonds had a fair value of $2.08 million. colah sold the jackson bonds on july 1, 2019 for $1,620,000. the purchase of the jackson bonds on july 1. interest revenue for the last half of 2018. any year-end 2018 adjusting entries. interest revenue for the first half of 2019. any entry or entries necessary upon sale of the jackson bonds on july 1, 2019. required: 1. prepare colah's journal entries for above transaction.

The last time he flew jet value air, juan's plane developed a fuel leak and had to make an 4) emergency landing. the time before that, his plane was grounded because of an electrical problem. juan is sure his current trip will be fraught with problems and he will once again be delayed. this is an example of the bias a) confirmation b) availability c) selective perception d) randomness