Mexican business executives who buy business-to-business products from u. s. suppliers indicate that "knowledge of the mexican culture" and "enthusiasm" were the most important cultural variables determining from which supplier they purchased. this example of which of the four characteristics of culture which is important for global companies to recognize?

Global companies should know that It is their sole responsibility to discover the level of importance of various aspects of culture in the foreign markets in which they serve.

This will increase their ease of doing businesses and output as indigenes would be able to buy their products.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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