Julia is developing new promotional strategies for the services offered by her firm and is focusing on finding information about her firm's competitors. she is looking through published sources, as well as reviewing her competitors' advertising. according to this information, julia is gathering

Anita has been named ceo of a popular sports apparel company. as ceo, she is tasked with setting the firm's corporate strategy. which of the following decisions is anita most likely to makea) whether to pursue a differentiation or cost leadership strategy b) which customer segments to target c) how to achieve the highest levels of customer satisfaction d) what range of products the firm should offer