Describe the difference between business concept section and the financial section of a business plan.

The business concept section of a business concept offers a basic description of the business, its product (i.e exactly what will be sold), the market it will serve (to whom the product will be sold), and why the business will have a competitive advantage.

The financial features section, on the other hand is concerned with highlighting the important financial points of the business. This will include such things as sales, profits, cash flows and return on investment.