In carrying out market research for a locality, you collect data on income levels, life style characteristics,
percentages of home owners, and average age. you are collecting information.
a. geographic
b. defining
c. census
d. demographic

The correct answer is letter D.

The description above is an example of a collection of demographic information. This refers to characteristics of a certain population in particular geographic location. Race, gender, age, profession, among others, are typical examples of demographics that are commonly used in surveys. 

answer; (a) searching for information can be done quickly;

answer; intellectual property protection;