Word-of-mouth influence comes to consumers from family, colleagues, and

a. investors

b. athletes

c. neighbors

d. entertainment celebrities

e. friends

Friends

Explanation:

Word of mouth marketing is a powerful asset in the line of work. It helps the people to get the information of the products that they want to purchase before their purchase.

About 62 percent of the people search for the things online and before purchasing the consumers ask their family, colleagues and their friends then purchase the products.

Their opinion matters a lot and the the things that they buy are the recommendation of their friends.

density and pressure