Why is a sense of play important to Paula Scher?

Like many creative people, Scher recognizes that often the best work comes from serious play. The unfortunate thing is that when we create good work from serious play and it becomes successful, then we tend to try and recreate moments of authentic spontaneity so that we can continue creating great work.

you make more money, you can get a better job, you have a better education, you are wanted more by most employers.