Read the following scenario: The marketing director of a small advertising company has secured a big-name client. The marketing director has
communicated extensively with the client to establish
their needs and goals in advertising. The ad team works to create
a series of print, digital, and film advertising concepts for the client. However, when the client arrives to view the ad
campaign, he is not impressed.
Which of the following would the marketing director most likely do in this scenario?

Review previous ads the client has developed with other companies and model a new ad campaign after those.

Ask the client to develop a concept for the ad campaign so that their needs will be fully met.

Work closely with the client to re-evaluate goals and objectives of the ad campaign.

Release the client from their contract and work to secure someone else's business.