What challenges does new technology, like digital printing, create for art critics?

New technologies have left no field untouched, and the arts are no exception. Information and communication technologies have accelerated consumption in art markets, as internet technologies facilitate global operations and new business models reinforce or complement the established art ecosystem. Art institutions increasingly embrace new media for the display, promotion and conservation of their collections, aiming to create a unique experience for their visitors. Artists engage with social media as cultural branding intensifies in the digital age, while experimenting with new media gives rise to art forms that push the boundaries of contemporary art and museum collections.