A job advertisement for a photographer yielded 100 applications. Of those, 40 had the basic qualifications required for the job. The yield ratio on the advertisement was percent.

The yield ratio on the advertisement was 40%.

Explanation:

Yield ratio refers to one of the key performance indicators (KPI) in human resources that shows what percentage of candidates from a specific source was invited for an interview. Yield ratio shows how efficient is the selected recruiting method.

Yield Ratio = (Number of leads from recruitment method / Number of candidates invited to interview) x 100%.

Yield ratio = (Total number of qualified applications /Total number of applications) × 100%

Yield ratio = (40/100) × 100

Yield ratio = 40

Therefore, the yield ratio on the advertisement was 40%.