A. Describe the following models of urban land use in North America: The concentric zone model (the Burgess model)
The sector model (the Hoyt model)
The multiple-nuclei model
B. Using the maps shown here, make an argument for which of the urban structure models above best applies to the city shown. Give examples of additional data that would be helpful for making this determination.

C. Identify and describe two similarities of and two differences between the models of urban development found in North America and the Latin American model.

Results of concept rating for new wine cooler rating of the appeal of the phrase as it relates to the new wine cooler total sample gender age male female 21 - 24 25 -34 35-49 extremely appealing (5) 151 68 83 48 63 40 somewhat appealing (4) 91 51 40 36 32 23 neither appealing nor not appealing (3) 36 21 15 9 16 11 somewhat unappealing (2) 13 7 6 4 6 3 not at all appealing (1) 9 3 6 4 3 2 quantity purchased per person in 4 weeks # of 6-packs purchased x # people who purchased 0 7 1 6 2 6 3 13 4 14 5 12 6 10 7 5 8 5 9 5 10 2 drinking temperature sample # temperature 1 52 2 46 3 50 4 42 5 52 6 50 7 39 8 44 9 49 10 39 11 47 12 46 13 43 14 52 15 49 16 47 17 49 18 52 19 50 20 47 21 49 22 38 23 57 24 49 25 49 26 57 27 45 28 58 29 54 30 44 what is the probability that a randomly selected 21 to 49 year old consumer is a males who gives the phrase a rating of 4?