Advanced Placement (AP)

"Consumers are fickle, so companies will go to great lengths to keep their interest and attract new customers. One example is the recent trend of "rebranding," or corporations changing their name or look in an attempt to seem new and interesting. This is an expensive gamble. Do it right
and a company gets positive buzz and a bump in the bottom line. Do it wrong, and a company becomes a laughingstock with a lot of former
customers looking elsewhere.

"One example of rebranding is Dunkin' Donuts changing its name to Dunkin'. Marketing experts think this is likely to go over well. It retains
most of the familiar name, while shifting focus to the company's most profitable product, coffee. It feels customer friendly. As the CEO says, 'Friends use first names.'

"In contrast, Weight Watchers' decision to rename itself WW seems destined for disaster. What is WW supposed to mean, anyway? Something
about wellness apparently, but it's not very catchy and may just remind people of the World Wars. Marketers also note that WW is awkward to say
out loud which will make it harder to promote."

Which sentence below is a minor supporting detail of the reading?

1-Consumers are fickle, so companies will go to great lengths to keep their interest and attract new customers.

2-In contrast, Weight Watchers' decision to rename itself WW seems destined for disaster.

3-Marketers also note that WW is awkward to say out loud which will make it harder to promote.

4-For example, Dunkin' Donuts is about to become Dunkin'


Consumers are fickle, so companies will go to great lengths to keep their interest and attract new

answer
Answers: 1

Other questions on the subject: Advanced Placement (AP)

image
Advanced Placement (AP), 23.06.2019 20:00, almighty3120
Ill mark brainliest to whoever answers first correctly hurry! a vehicle's is the entire piece of plastic that spans the front end of the passenger cabin. a. instrument panel b. control panel c. dashboard d. frontboard
Answers: 1
image
Advanced Placement (AP), 24.06.2019 01:00, aksambo4707
What did executive order 9981 accomplish
Answers: 1
image
Advanced Placement (AP), 25.06.2019 19:10, lerasteidl
Jake and kate made a down payment of 16% on a house that cost $267,450. they are charged an origination fee of 0.5%, an intangible tax of 0.2%, and bought two discount points. what did jake and kate pay in total for the down payment, fees, taxes, and points? $43,947.38 $47,285.16 $48,857.77 $50,013.15
Answers: 1
image
Advanced Placement (AP), 25.06.2019 19:30, Kkampudiaa
Question 2(multiple choice worth 10 points) kate’s mom wants to quiz her on science terms even though kate has already studied. this is an example of wasting talent getting distracted allowing others to set goals
Answers: 2
Do you know the correct answer?
"Consumers are fickle, so companies will go to great lengths to keep their interest and attract new...

Questions in other subjects:

Konu
English, 22.12.2020 05:40
Konu
English, 22.12.2020 05:40
Konu
English, 22.12.2020 05:40
Konu
Biology, 22.12.2020 05:40