Define metaphor in your own words and misuse of it

Demonstrate how to keep the workplace neat and in order?

Firms use marginal analysis to determine prices by a) changing prices in accordance with information from retailers. b) using comparisons with strong competitors to position prices accordingly. c) examining the effect on revenue of small changes to the price of one item. d) trying to minimize production costs by using better and more efficient methods.

Is the universal urge to strive for perfection in order to overcome feelings of inferiority. a. pleasure principle b. striving for superiority c. collective unconscious d. reality principle